Explain how to stimulate demand through non-paid and paid efforts that ultimately to increased sales.

Reading Assignment- UNIT 7 · Marketing91. (2020, December 20). Sales promotion and trade promotions examples and case studies (marketing video 91). [Video]. YouTube. Retrieved from https://youtu.be/UQ2Ti9rrrT8 · Tanner, J. & Raymond, M.A. (2016). Principles of marketing. Open Textbooks for Hong Kong. Licensed under a Creative Commons by-nc-sa. Read online at: https://www.opentextbooks.org.hk/ditabook/16010 Read Chapter 12 and Chapter 13 This unit examines the impact of public relations, sales promotion and personal selling on moving offerings through the channels described in unit six. Public relations consists of non-paid media placements and represent an opportunity to tout the benefits of your business and/or offering. Sales promotion consists of techniques designed to increase demand for your offering (usually in the short-term) by pushing or pulling the offering through the channel. Professional selling is expensive but sales represent the lifeblood of the company (technically, collecting on sales is more important (cash flow) but you get the idea). Thus, the focus of this unit is how to stimulate demand through non-paid and paid efforts that ultimately to increased sales. Learning Journal The themes of Unit 7 are public relations, sales promotion and professional selling. Make a journal entry that explains how these three concepts are related. Which of the three is more important in your market and why?

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