What are some ways that organizations engage in unethical SEO/SEM tactics?

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Module Six: For this blog assignment, research at least one real-life case in which poor ethical or illegal practices in SEO and SEM impacted a specific brand negatively or led to a lawsuit. Then review Ethical SEO vs. Unethical SEO.

In your blog assignment, address the following:

What are some ways that organizations engage in unethical SEO/SEM tactics? Provide examples from the case you found.
Make a clear distinction between ethical and unethical practices.
What are the benefits of being ethical?






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