How might the accelerated cultural shift from physical spaces to virtual spaces impact marketers?

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Games like Fortnite and Roblox provide virtual spaces for consumers to explore different worlds and spend time with friends. During the pandemic, consumers migrated to digital environments to fulfill social, entertainment, and communication needs. Form a small group and discuss the future of virtual experiences. How might the accelerated cultural shift from physical spaces to virtual spaces impact marketers.

Readings: Study this chapter in order to answer the questions below:

Chapter Three: Analyzing the Marketing Environment






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