Address Why the Topic Matters Discuss Impact on the Advertising Industry and/or Advertiser Share Your Point of View by reflect on terms and concepts you have learned this semester (you can use basic terms of advertising) Include Relevant, Credible Sources Use at least four sources to support your writing.

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Assignment Question

Advertising is often reflective of cultural and societal issues taking place worldwide. Brands can choose to “take a stand” against controversial topics that relate to a lifestyle the brand supports. Examples include the #LikeAGirl campaign from Always, Gillette’s insertion into the #MeToo movement and REI’s decision to protest consumerism on Black Friday with its #OptOutisde campaign. The purpose of this writing assignment is to have you explore one of those areas in-depth. Choose ONE of the following topics to address: Advertising of Controversial Products Advertising to Vulnerable Groups Advertising Regulations (FTC, self-regulation) Privacy Issues in Advertising Advertising and Diversity Ageism in Advertising Sexism in Advertising Disability Inclusion in Advertising Another related topic that you propose and is approved by your professor Create a two-page (not including references) document exploring the chosen topic.

Use 12-point Arial font, single spaced text with 1-inch document margins. Embedded photos within the text of the writing assignment are required to visually showcase the topic you selected. If you need to acknowledge the source of the photos,do in very small font size under the photo.

Use the following outline to structure your writing assignment: Address Why the Topic Matters Discuss Impact on the Advertising Industry and/or Advertiser Share Your Point of View by reflect on terms and concepts you have learned this semester (you can use basic terms of advertising) Include Relevant, Credible Sources Use at least four sources to support your writing. Cite the sources as the third page on your handout. The sources can be popular press articles, research reports,or academic studies.

 






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