Compose a research report outlining the social media sites that Glossier uses.

Compose a research report outlining the social media sites that Glossier uses.To successfully meet the requirements of this assignment, you must read, review, and synthesize the case material from “Glossier: Co-creating a cult brand with a digital community” . Once you have read the case, summarize what you learned from the case, tie your analysis to current information, and identify an actionable and measurable strategy. Address the following in your paper:

• Executive Summary: Write a 1-paragraph summary that sets the stage for the entire paper. This summary should include the situation/problem, your best solution to guide strategic marketing development, and how you plan on implementing your recommendations. (1/2 page)

• Analysis: Provide insights into the status of the organization and determine a baseline understanding so that you can share effective recommendations that can be implemented. Use information included in the case that is supplemented by readily available external sources to demonstrate command of the information relating to the case. Be reasonable and objective, ensuring that you provide a balance to your analysis, while including details to support your position on the problems facing the organization. (2 pages)

o From outside of the case using external sources, provide information relating to the organization’s background including:

 Environmental forces impacting the organization
 Descriiption of competitors
 Similarities/differences between product offerings
 Consumers (target audience and general consumer trends)
 Operating data including finances, sales histories, and financial health
 Pricing strategy, distribution strategy and promotion strategy

o From inside the case, provide information relating to the fundamental problems facing the organization including:

 Symptoms and their causes
 Other problems the organization faces
 How internal dynamics could impact the potential implementation of your recommendations

• Recommendations: Determine a set of recommendations that directly address the issues and concerns that have emerged from your analysis in the previous section. Recommendations should focus on actions that offer a reasonable prospect of success and include sufficient detail to be meaningful. Provide detailed and specific support for each of your recommendations so that management could potentially implement your plan based upon content provided in the analysis. (1 page)

• Implementation: Determine how you will implement and measure the outcomes of your recommended strategy. For this section, focus on how you will measure the success of recommendations, an agenda for action that stipulates a timetable and sequence for initiating actions, budget, roles of various individuals and business units, and any additional pertinent information needed for implementing your recommendations. (1 page)

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