Define and describe the overall market for the offering, including the mostappropriate bases for segmentation of the market and some likely key success factors fororganisations competing in the market.

1. Select a new offering – a product or a service – that has been internally developed by anorganisation and where it has been introduced into a market in the U.K., E.U., U.S. or any othercountry market at any point from October 2022 onwards. Make your selection ofproduct/service, brand, and market to enable you to best demonstrate your knowledge. Afterstating your choices, define and describe the overall market for the offering, including the mostappropriate bases for segmentation of the market and some likely key success factors fororganisations competing in the market. (15%)2. Identify and describe the organisation’s apparent strategic marketing objectives for the offeringand the apparent criteria that would be used in judging whether or not it is or isn’t successful.(5%)3. Fully describe the organisation’s marketing strategy for the offering, including how theproduct/service and associated brand are positioned in the overall market. (30%)4. Carefully analyse and critique your organisation’s offering marketing strategy. a) Comment onthe product’s apparent success relative to the organisation’s strategic marketing objectives,strengths, and weaknesses. b) Analyse what important changes in the organisation’senvironment might occur in the future and the implications for the offering’s marketing strategy.c) Comment on the likelihood of the offering’s future success (i.e., success over the next threeto-five years) and provide recommendations for feasible new marketing strategy initiative(s) tosupport the offering’s future success. (50%)Other RequirementsRefer appropriately to marketing strategy concepts, models, etc. covered in class, the text, and othermaterials to support your assessment and demonstrate your understanding, knowledge, and abilityto integrate the concepts in a practical setting.Sources: All sources used in the assignment including personal contacts, journals, textbooks,websites, magazines, newspapers, blogs, etc., must be referenced in your essay and a properlyformatted alphabetical list of references must follow your essay. Your reference list is not included in the word count.

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