Describe the mission, competition, industry, and products and services of the company.

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You are interested in working for a company and have an interview coming up. How do you prepare for that interview such that you impress the person you are talking with? It starts with researching the company. The more you know about the company -their history, mission, customers, origins, products, services, competition – the more qualified you will be to talk about it. How well you do your ‘homework’ before you speak to the company makes a statement about your preparedness and genuine interest in working there. If you want the job, you’ve got to be able to explain ‘why’ you want to work there. It can’t just be because of the money (even if that is what you really care about). You need to want to work there because of what they do, how they do it, and the impact it has on society and why that matters to you. You need to be able to talk about what makes this company a great place to work for and why you believe you can add value to their goals and objectives. In order to speak like someone they should hire, you need to come equipped with the research, receipts, and facts that let you talk intelligently about the company. You want to impress them with your knowledge about their company and get your foot in the door! This assignment will help you take that first step- research the company!
This assignment will require you to write a paper about a company you are interest in working for.
After completing this assignment, you should be able to:
Explain what the company does and what it contributes to society.
Describe the mission, competition, industry, and products and services of the company.
Be familiar with how to speak enthusiastically and informationally about a company.
Rubric:
5 = Student gives thorough and full responses to each question. Provides references and citations to demonstrate outside research. Responses provide insight into company’s mission, values, value proposition, differentiation from competitors, and place within the overall market/industry. Student demonstrates evidence of understanding trends in the company’s business.
4 = Student gives partial responses to some questions. Student provided references and citations for a some points but not all. Student demonstrates a partial understanding of company and larger industry, but could have used more evidence and research to bolster their knowledge.
3 = Student demonstrates limited effort and research. Student does not properly reference source information. It is not clear the student would be prepared to talk about the relevant company
1-2=Student submitted an incomplete assignment.
Note: Student must provide in-text (parenthetical citations) next to relevant facts or quotes they use, if they do not points will be deducted. A reference list at the end of the assignment should also be included. MLA, APA, or an consistent formatting standard are welcome.
Your tasks:
Look online at the company’s website, news articles, social media and/or LinkedIn or a job site such as www.glassdoor.com(Links to an external site.)Links to an external site. and select a company you would like to work for.
Answer questions about the company listed below fully, using complete and well-written sentences. Provide references for your sources/research.
Through LinkedIn, find someone in the company with whom you would like to connect.
Research to see if any Rutgers alumni work at the company.
Go to the company’s website and read their “about us” page and look for their mission and vision statement.
Visit their career site and review any jobs that relate to internships or entry-level positions related to the career you would like.
Go to Google.com or any search engine and see what news you can locate about the company.
Use the library research guide and databases to find data about the company and their relevant industry: https://libguides.rutgers.edu/bfLinks to an external site.
Submit a Word or PDF Document which responds to the following questions:
What is the name of the company and what is their website URL?
Who is their CEO and name something he/she said in an interview that appeals to you?
What products or services do they make or offer? State what you like about the type of product or service they provide.
Look at LinkedIn and see if you find someone there who went to Rutgers. Name that person and their title.
What is their mission statement you found on their website?
Look at their Investor information on their website or through the library databases – what was their revenue for last year? Is the company growing from the previous year?
Look for their Corporate Social Responsibility (CSR) page or statement on their website. What charities or social missions do they support?
Who are their major competitors?
Who seems to be their target market or audience– Who are their customers? Mostly men, women, age group, young old, etc.
Reference and briefly summarize two relevant news stories you learned about them.
Do they have a Twitter, Instagram, Facebook, Tik Toc accounts? If so, is their content serious, funny, helpful, informative, problem solving, product information related – how would you describe it and what would a customer learn from it?
How to submit your assignment:
Upload a Word or PDF document to canvas which responds to the prompts above.
To help with this assignment:
Watch these four videos:
https://www.youtube.com/watch?v=dXqznIrzh-sLinks to an external site.
https://www.youtube.com/watch?v=J3cVa2WTmv8Links to an external site.
https://www.youtube.com/watch?v=9PIQkTlsofILinks to an external site.
https://www.youtube.com/watch?v=8MYHrih6sywLinks to an external site.
Read these articles:
https://www.indeed.com/career-advice/finding-a-job/the-complete-guide-to-researching-a-companyLinks to an external site.
https://www.betterteam.com/how-to-research-a-companyLinks to an external site.
https://www.thebalancecareers.com/how-to-research-a-company-2058508Links to an external site.
https://www.internships.com/career-advice/basics/how-to-research-a-companyLinks to an external site.
https://www.thebalancecareers.com/tips-for-researching-companies-before-job-interviews-2061319Links to an external site.
https://careersidekick.com/research-company-before-job-interview/Links to an external site.
https://www.linkedin.com/learning/expert-tips-for-answering-common-interview-questions/how-to-research-a-company-before-your-interviewLinks to an external site.






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