In your project, consider why that might be the case. What does the difference in audience reception of the series between American & British audiences reveal about the different cultures in the US & the UK? Despite the fact that the series was fundamentally about British characters & culture, how was it also designed for an American audience more than a British one?

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Assignment Question

Ted Lasso at Home & Abroad (Text, Industry, Social Context, Audience) AppleTV+’s Ted Lasso took the world by storm throughout its three seasons–or did it? Certainly it was popular in America, but despite taking place in England, featuring a predominantly British cast, and focusing on British football, the series wasn’t similarly popular in the UK. In your project, consider why that might be the case. What does the difference in audience reception of the series between American & British audiences reveal about the different cultures in the US & the UK? Despite the fact that the series was fundamentally about British characters & culture, how was it also designed for an American audience more than a British one? And why do you think the creators and AppleTV+ were OK with that choice, even if it meant alienating British audiences? (Relevant Resource: “Why Ted Lasso Isn’t the Massive Hit in the UK That it is in the US”)






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