Make a case for the new and innovative business venture/idea or improvement to existing products/services or process, and provide a rationale and justification.

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Enterprise, innovation & creativity I need to write a full business plan for an innovative business idea The business idea : 0% commission online ordering platform for takeaways, Restaurants & local supermarkets I will provide as much information as possible to help you understand the business model.

•Part 1 – Proposition (not more than 800 words)

1.Make a case for the new and innovative business venture/idea or improvement to existing products/services or process, and provide a rationale and justification (e.g. gap in the market, not satisfied with what is currently available in the market, bringing something new/different, etc.)

2.Use the domains of entrepreneurship ecosystem to analyse the prevailing ecosystem where the idea will be implemented. 3.Use the Business Model Canvas framework to prepare business model that supports the idea. 4.Indicate the required start-up capital, how it will be used and your own contribution.

•Part 2 – Detailed plan (up to 2500 words) •Provide relevant details to support the proposition in part one. This should include the following:

• 1.Details of the product/service concept and evidence/degree of innovativeness 2.Market and competitive analyses 3.Marketing, promotional strategies 4

.Operational plans showing details of how the business will operate on a day-to-day basis, e.g. whether brick and mortar or online, how goods/services will be delivered to customers, achieving and maintaining high standards and meeting legal/regulatory requirements, etc. A plan for executing the idea (e.g. GANTT chart) should be included. 5.Financial plans and projections should include:

1.Cash flows (monthly for the 1st 12 months and annual thereafter),

2.Costs, pricing and Breakeven analysis (showing when and how you will breakeven)

3.Monthly sales projections for 1st 12 months and less frequently thereafter 4.Other financial; projections (limited to Profit and Loss and Balance sheet)

6.Growth plans i.e. how you plan to scale up and grow the business (locally and internationally) •You should be able to show the sustainability and scalability of the plan over the medium to long term (covering at least the first 3 years of trading). =====================

•Both parts should show evidence of research and application of theories, models and concepts of entrepreneurship, innovation and creativity covered on the module and sources of information should be appropriately referenced.

 

•The assignment should be properly structured and presented in a professional and conventional way that suits the purpose and intended audience.

•The word limit does not include the executive summary, references, tables, graphs and charts •Maximum of 6 appendices and each appendix should not exceed 3 pages.

•Your lecturer will look at up to 2 pages A4 size draft version of your plan ONLY ONCE, up to 2 weeks before the hand-in date or in week 12.

• Formatting/Presentation requirements

•Use Arial size 11 point for your report fully justified •State the word count on title page

•Each page should be numbered except for the contents pages (if any)

•Use 1½ line spacing. ==== Marking criteria Proposition (25%) Introduction, rationale, and Market research (5%) BMC (7.5%) Eco-system Analysis (7.5%) Start-up Capital (5%) Total = Detailed Business Plan (75%) Product/service details (10%) Innovation (10%) Marketing Plan and Segmentation (10%) Competitive Analysis (10%) Operations and HR (5%) Financial Plan (10%) Growth and TOWS (10%) Launch Plan (5%) Research evidence (5%)






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