Perform a brand audit of yourself. What are your strengths and what are your weaknesses? What makes you unique? What do you have to offer in comparison with others? Position yourself on the future job market.

Assignment Question

At the end of this academic year, you will graduate from the Master in Business Administration. At that point in time, you will present yourself to potential employers or to financial investors for your potential start-up project. Hence, you have a great need to develop your personal brand! And that’s exactly what the individual assignment is all about. Perform a brand audit of yourself. What are your strengths and what are your weaknesses? What makes you unique? What do you have to offer in comparison with others? Position yourself on the future job market. Think about the set of associations that surround you, and how you might strengthen or leverage these associations. Then, develop a marketing campaign promoting yourself, in accordance with your positioning. One tip: Think about social media platforms like X or LinkedIn to communicate and nurture your professional identity. Develop content that reinforce your personal positioning. Finally, evaluate your performance. Evaluate how you were doing in terms of brand equity before you started this assignment (“your zero point”) and how you were doing right before you handed in your assignment. Did you see an increase in number of followers, engagement, or any other relevant metric? Please record this kind of information on a weekly basis. Analyze and report this information in your assignment. In summary, I would like you to answer the following questions: Who am I?” => Analyze your strengths and weaknesses “Where do I want to go?” => Which job do you want to land? What is your personal positioning? How are you going to distinguish yourself from other potential employees/entrepreneurs? “How am I going to get there?” => Which brand elements and marketing actions are you going to take in order to reinforce your desired positioning? “How can I assess whether I’m on the right track?” => Which KPIs are you going to use? The assignment needs to revolve around you as a person, not about a company or brand you developed. Look at it in the following way. If you meet an investor for your brand, this investor will look at your business plan (=your company brand) but also look at you (=your personal brand). The investor will assess whether you are the right person for making the company brand a success. Personal branding is about convincing the investor that you got what it takes to make the company or brand a success. P.S. take a fictionalized person as a basis and conduct a brand audit as indicated in the description. I don’t have any desires for specific parameters of a person’s descripition; later I will adjust them to suit myself! The main task is to apply marketing technologies and marketing theory using the example of a fictional character’s portfolio!