Prepare a comprehensive research proposal that addresses a novel and significant issue within the field of marketing or branding, demonstrating an in-depth understanding of the subject matter, theoretical frameworks, and research methodologies.

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Prepare a comprehensive research proposal that addresses a novel and significant issue within the field of marketing or branding, demonstrating an in-depth understanding of the subject matter, theoretical frameworks, and research methodologies. Your proposal should identify a specific, unexplored area in marketing or branding and propose a methodologically sound approach to investigating this area.






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