Select their favorite brand/company and do an assessment of their customer service plan/model. How does the company rate in terms of providing customer service in relation to the course reading modules and materials through Libretext?

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Assignment Question

(company is Nike)At the beginning of the course, students will select their favorite brand/company and do an assessment of their customer service plan/model. How does the company rate in terms of providing customer service in relation to the course reading modules and materials through Libretext?

Final submissions must include but not limited to: Copy (hyperlink) to the company’s customer service plan (Annual Report) The company’s statement/policy on customer service The student’s assessment of that policy Include recent news/press mentions about the company’s customer service (or lack of) As an assessment of the company’s customer service cycle Does the company use a CRM system? What is the company’s most effective marketing tool(s)? Experiences the student has had with the company and why they support the brand because of their customer service policy What attributes of the company point to good customer service

Notes: Final submissions should be at least 8 pages (double-spaced). This DOES NOT include the Cover or Reference Pages. Use APA Format. DO NOT Use Google Documents. Word or PDF ONLY. A Minimum of 8 References are Required. Course Terms, Theories, and Examples are vital to passing this final. Remember, this is your ‘review’ of your favorite company and why you are loyal based on their customer service as it relates to the course readings and instructional materials. Your summary should be driven by the terms, concepts, and resources from LibreText and your outside resources.






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