Explain how and why is has changed the way you think (or would change the way that next year’s students think) using the theory and theoretical concepts from the literature.
Question 1: Which of the book chapters/journal articles assigned for this course has most changed how you think about retail, multichannel marketing and/or internationalisation? Question 2: Which new book chapter/journal article on retail, multichannel marketing and/or internationalisation should we include on the reading list for this course next year? Please use theory and theoretical concepts … Read more