Your competitive analysis doesn’t have to be a thorough report listing every detail about every competitor. Rather, identify the key differences and similarities that will impact your decisions and profitability. Most importantly, use this analysis to determine your current competitive advantages. Be sure to answer the following questions: Competitive Advantage: What are your company resources? Capabilities? What is your company’s core competency? Is it valuable, rare, or inimitable? Will you have sustainable competitive advantage? For our company’s market target we first went to the high tech market, when we started to notice that our competitors did low tech market. Majority of all our competitors Competition: Who are your competitors? What are their strategies? To what part of the market are your competitors trying to appeal? Can you appeal to the same market in a better way? How (can you steal market share!)? Who is your biggest competitor (most likely to impact you)? What would it take to beat them in the future?
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