When competitors introduced new products, how did Blackberry react? Why did Blackberry react this way? Why was BlackBerry unable to sustain its industry position?

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Assignment Question

Blackberry Case Question 1 · Describe the industry that the original Blackberry competed in.

Why was the original Blackberry product so successful? What was the basis for Blackberry’s competitive advantage?

When competitors introduced new products, how did Blackberry react? Why did Blackberry react this way? Why was BlackBerry unable to sustain its industry position?

Analyze the leadership style and fundamental leadership differences between Lazaradis/Balsillie and Steve Jobs and their impact on the success/ failure of Blackberry.






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