Write a paper describing a media and advertising campaign (from any country; PLEASE CHOOSE OUTSIDE THE UK) that you believe improves society, and examine it in terms of the media, message, and target market.

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The assignment is worth 70% of the module grade. It requires students to use their knowledge and skills gained in BUSM209 lectures and seminars along with extra reading to complete the following essay:

Select an advertising and media campaign of your choice that influences society for the better (from any country PLEASE CHOOSE OUTSIDE THE UK) and analyse it in terms of intended target market, message and media. Use relevant theory, concepts and academic literature to justify what elements you would keep and what elements you would change (3000 words SHARP). Please read the assessment criteria.

N.B. THIS MUST BE A DIFFERENT BRAND AND CAMPAIGN USED IN ASSESSMENT 1 – I WILL CHECK AND 10 MARK WILL BE DEDUCTED

WRITER DECIDE’S HOW MANY REFERENCES ARE NEEDED






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