Write a research paper on the topic of customer decision-making profiles and marketing information.

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Write a research paper on the topic of customer decision-making profiles and marketing information.

Please see the attachment for information to use for this assignment.

Identify the role of marketing information in crafting a marketing strategy. Evaluate available secondary information and identify what additional information is necessary to be successful. Next, expand your customer analysis and summarize what influences their decision-making.
In this module, you will submit the following deliverables:

• Marketing Information and Research
• Customer Decision-Making Profile
• Identify the needed information, key questions, and marketing research recommendations.
• Create customer personas of the primary buyer(s) targeted in the marketing plan and factors that impact their choices.

Follow these standard formatting guidelines for your Marketing Plan deliverables:
• 12-point, Times New Roman font
• Double-spaced
• Title Page
• Reference List

Your marketing plan should include external research with appropriate citations and references written in APA format.






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