Write a research paper on the topic, “What Does a Publicly Traded Company Need to Be?”

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Write a research paper on the topic, “What Does a Publicly Traded Company Need to Be?”
You will write a strategic analysis of an existing publicly traded company of your choice as part of this project.
My recommendation is that you choose a publicly traded company that is going through some tough times or is struggling with some key strategic issues. Do NOT pick a bankrupt company; unless it’s in Chapter 11. You should imagine yourselves as part of the company’s top management team or as a team of consultants. You will conduct an in-depth study of the firm and apply the concepts, analytical tools, and frameworks to analyze its external and internal environments, identify the firm’s strategic options, and develop a set of recommendations to maximize its long-term performance.

Ensure the thesis is in 1st paragraph.

Organization of your Final Paper:
1. Introduction; (include thesis)

2. Literature Review;

3. Body of your chosen Company’s Strategic Analysis (EX: Strategic analysis of Charles Schwab—do not label it as “Body” of chosen Company’s strategic analysis) Using Charles Schwabb as an example to explain the below, not to actually use for the paper.
a. Industry and Company (gives reader more knowledge regarding company and where they stand in the industry)
b. Analysis of external and internal environments
c. Charles Schwab strategic options
d. Recommendations to maximize Charles Schwabb’s long-term performance

4. Conclusion: (When writing the conclusion, ask yourself: what value did you add to the readers existing knowledge base; what are some takeaways)

5. References.






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