Write an essay on “Critically evaluate how the concept of either the creative city, mega events, or economic development have been used as a place branding exercise, and reflect on how they might be incorporated effectively in place brand strategy.”

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Write an essay on “Critically evaluate how the concept of either the creative city, mega events, or economic development have been used as a place branding exercise, and reflect on how they might be incorporated effectively in place brand strategy.”The Masters degree is specialized in Place Branding in Middlesex University London. This module purely focuses on “key theories and concepts in place branding”. This assignment is worth 50% of the course and includes writing an essay with 2,500 words with Harvard style referencing (a minimum of 15 resouces Harvard style – the resources must be credible academic articles,using some of the materials available at the university’s library materials) – will be providing access to the library. The essay should include research and writing an essay answering the following question, focusing on a contemporary place branding challenge and providing a critical analysis of current trends. Essay question to present a thesis and research on: “Critically evaluate how the concept of either the creative city, mega events, or economic development have been used as a place branding exercise, and reflect on how they might be incorporated effectively in place brand strategy.” The essay should present a thesis focusing on “MEGA EVENTS” particularly EXPO mega event for EXPO 2030 Riyadh city comparing it with other city who have executed EXPO and how it affected their place brand and economic development. A previous assignment including a case study has been submitted (graded 6/10 for the course and will be attaching it here for reference along with other examples of submissions to the course. All course materials and theories will be provided as an attachment to be used in the essay writing especially the (ICON model).






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