Writer’s choice

Choose an article or blog post about a new trend or other interesting topic or development in marketing from one of the following sites or blogs. The article can cover topics such as; digital marketing, marketing analytics, branding, advertising, experiential marketing, strategy, marketing research, consumer insight, media buying, social media marketing, web design, search engine optimization (SEO) etc… Make sure the article you use for the assignment is about a specific marketing topic listed above and not about a career in marketing or how to work with a client or colleague or get a promotion etc..1. Write a on the article discussing the following points.Your opinion and thoughts about the article.A brief summary of the key points of the article.How and why you think the ideas presented are interesting, applicable to marketing today.Have you seen other examples of brands implementing the strategies or tactics discussed in the article?How do you think the information in the article relates to what you’ve been learning in class?2. Create a PowerPoint presentation of the points in your report that you would share with your marketing colleagues as if you had a real job in marketing. Include images and screenshots or links.






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