– Evaluate the promotional decisions – including the selection of tools and how they are used. What are the strengths and weaknesses of each company’s promotional decisions, particularly in relation to getting the attention of the target market and generating interest in and desire to purchase the product line in question, and overall communicating value to the target market? You can (and should) consider the application of the individual tools, the choice of the tools themselves, and/or the level/quality of integration. Analyze why each point being made is a strength or a weakness.
– Promotions Value Comparative Analysis & Winner
Compare the strengths and weaknesses of the two companies in order to determine which of the two companies has communicated superior value via their promotional decisions particularly as it relates to this product line. If its a draw, present your argument for declaring it a draw.
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