Segmentation, Targeting and Positioning – UChef

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1) Segmentation and Target Market Analysis What one key market segment will you target? Explain why you have selected it and quantify it.
For example, how many people are in this segment? Determine market size (if not in situational analysis) and target market size. What percentage will use/ buy your product or service? Give your target segment a name and develop an in-depth profile of the characteristics of the people in it, including a discussion of their consumer buying behaviour. Ensure you reference your sources.

If doing this for commercialization all target markets and sizes would need to be identified,

2) Positioning
Create a one or two sentence positioning statement. This positioning statement develops your brand and what image you want for your product in the consumers’ mind.
– Remember create a positioning statement for your brand that separates it from competitors in the mind of your target market. In this section clearly define your target market and your products point of difference from existing competitors and what your competitive advantage is.
945056
Nov 21, 04:44
Please make sure to include the above-mentioned points. And you may refer to the PDF uploaded for information/insight on the assignment.
The name of the company is Uchef
945056
Nov 21, 05:54
**PDF (my old assignment) is only for writers’ knowledge to understand the company and its plan**

Based on the understanding from the PDF, the writer needs to write STP and must include the above-mentioned points (1 and 2) in the essay.

Please note that the References have to be from Peer Reviewed/Scholarly articles only. (NOTHING FROM PDF). PDF is for knowledge/understanding only.






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