Competence refers to how an audience regards a speaker’s intelligence, expertise, and knowledge of the subject.
I. There is a perpetual interest in the methods of persuasion. A. People have been studying the strategies and tactics of successful persuasion for thousands of years. B. Scholars generally agree that listeners are persuaded by a speaker for one or more of four reasons. 1. Because they perceive the speaker as having high credibility. … Read more