Review the attached “Amrita Brand Guide” and “Amrita Comprehensive Marketing Plan” documents and your research and presentation from Topic 3 to familiarize yourself with the objectives, persona information, and environmental context which you will use to summarize research or insights.
In Topic 3, you created a situational analysis to develop a basis of understanding for the environment in which you will deliver a public relations plan. With your understanding of this context, you can now focus on planning. The PESO model helps in understanding the media landscape by outlining the associated channels that can be … Read more