Digital technology is upending many industries and companies. Think about Netflix’s impact on DVD rentals or cable television. However, with this technology comes risk in protecting customers and their information. In addition, consumers want to see retailers being more socially responsible.
For this assignment, please identify retailers that you think are winning and losing within the Risk/Fraud Protection and Social Responsibility areas. Do most of the work on the winners and focus less on the losers preferably a 2:1 ratio.
Why are these companies winning or why are these companies losing?
Discuss the key elements of how the winner is leading you to call them a winner and vice versa for the losers.
Investigate and discuss how the winning companies protect against risk and fraud in their digital retail environment. Use multiple examples!
Investigate and discuss how the losing company failed to protect against risk and fraud in their digital retail environment.
How are the winning companies socially responsible through digital retail?
What did the losing companies fail to do (or are not doing) in regards to social responsibility?
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