Provide an example of the company’s brand story and discuss how the story helps build its brand.

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Objective Research and review effective brand strategies and brand storytelling methods in order to build authentic brands and communicate their brand promise. This week’s discussion board will focus on how brands use business storytelling to tell their authentic story. Instructions: Posts 1 – two parts 1. Read the Three Little Questions in The Brand Gap (Chapter 1) and answer the questions as they relate to a major entertainment brand that you are most familiar with. 2. Provide an example of the company’s brand story and discuss how the story helps build its brand. Include a brief summary and a link to the story (website, ad, YouTube, etc.)






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