In your report, you must explain why this company is ready to commence exporting to a new foreign market – Japan. b. Prepare a critical but brief analysis on the chosen market /product and include the GlobeSmart cultural dimensions. • GlobeSmart addresses the greatest cause of difficulties in global business transactions – the lack of “cultural awareness skills” for relating successfully with counterparts from other countries. Use GlobeSmart to provides information on how to work with counterparts from Japan, answering questions such as: 1. What are Japan’s core values and implications for business? 2. How should the company tailor presentation for a Japanese audience? 3. How important are status and group orientation in Japan? c. Assess export planning guidelines and propose relevant strategies. You will need to:- • Identify any logistics issues that the company will likely face with this product and explain how these will be managed • Identify any regulatory requirements and potential challenges for export entry to the chosen market • You are not required to include an export implementation schedule (marks will be deducted). AMB210 IMPORTING AND EXPORTING Assignment 2021 Semester 1 Hint: Imagine you are the CEO of the SME, what would you look for in a new country market ? To make a profit relatively easily with limited risk! You are not required to formulate a marketing plan. Think of conducting a PESTEL analysis. However, the analysis must relate to the firm and the product. There is no need to cover all facets of PESTEL. For example, if you are exporting wine – limited coverage of technology. As a start clearly identify the competitive advantage of the firm. Finding and Interpreting Information
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