What exactly does it mean to retitle a song copyright?

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•What exactly does it mean to retitle a song copyright? •What is this practice? •What companies use it most?•How does it work in terms of performance rights organization registration?•How does it work in terms of exclusive vs non-exclusive agreements?•How does / could the money get distributed/divvied up? (Including up-front license fees, blanket license fees, and back-end royalties)•Why this is appealing for the music library? •Why this is appealing for the songwriter/artist/producer?•What are the negatives for the music library?•What are the negatives for the songwriter/artist/producer?•What are the negatives for the music supervisor?•How are changes in technology affecting this practice?•What are your personal thoughts and opinions on this?•Imagine you are the manager of a young band who is presented with kind of this opportunity, how would you advise them?Resources: Online. Many music libraries, production music companies, websites, blogs, etc. have discussed this practice. Google “retitle music” and you will find a number of resources.






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