Write a research paper about the presentation of a case study on marketing strategy.This is a module covered at both bachelor and MBA levels. So I want a writer who is more practical in marketing strategy module plus theoretical as well to support the work and substantiate. Background: (case) Dollar Shave Club, a start-up selling razors via subscription model was bought in 2016 by Unilever for $1 billion. In 2019, Edgewell made a bid to buy another subscription company, Harry’s, for $1.4 billion. Many other Direct to Consumer brands have emerged. They sell through their own platforms, cutting the ‘middleman’: department stores and other traditional retail avenues. They are all very marketing savvy. Depending on where you live, you might have seen messages on social media, by brands such as Bonobos, Rent-the-Runway, Casper, Allbirds, Glossier, Grind or Gymshark. The rise of DtC brands threatens large traditional companies like P&G, Unilever, Nike and L’Oreal. Despite their years’ worth of insights about consumer behaviour and innovation, they are faced with a new form of competition. Some of them see no option but to buy these start-ups, while others have experimented with their own versions of DtC brands. For some, this is just a fad and people have called them ‘Instagram Brands’. However, predictions that 2020 will be a graveyard for DtC brands has been far from being realised. Your Task debate the strengths and weaknesses of DtC brands and answer whether you think they are ‘market disruptors’ or ‘just a fad’???. Guidelines:You are to make a PowerPoint presentation comprised of two slides for this task. plus full narrative to be provided. The work should be highly researched and 0% plagiarism in it. Also, you need to give details on the task in a word document AS WELL as to discuss in more detail: debate the strengths and weaknesses of DtC brands and answer whether you think they are ‘market disruptors’ or ‘just a fad’???..
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