1. What are Plastico’s key problems?Focus on underlying problems, not symptoms. Often, poor interpersonal relationships are emphasized instead of issues related to a firm’s strategy and structure.2. What are the sources of conflict in this company?Remember the importance of a clearly articulated vision, mission statement, and strategic objectives: How might “coherence in strategic direction” improve Plastico’s effectiveness?3. What are the advantages of cross-functional coordination.Several chapters point out the benefits of cross-functional coordination, i.e., integration across value-chain activities.How might Plastico benefit from cross-functional coordination?4. The importance of reward structures.How can Plastico’s reward system be improved?5. Successful strategic leadership.Assess Kim Johnson’s approach to leadership. How can it be improved?
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