Define the role and interconnected relationship of marketing, entrepreneurship and social media.

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A 750-word paper that includes three references two from the material in this lesson. Needs to be a 5 paragraph essay. An introduction, three body paragraphs, and conclusion. The body paragraphs have be included in the introduction and conclusion.Objective: Define the role and interconnected relationship of marketing, entrepreneurship and social media.Introduction: For sustained success, Customer Relationship Management strategy must be aligned with the organization’s mission, purpose and business strategies. CRM strategies are iterative processes; as the organization advances so too will the CRM strategy.DeliverableThe essay for this lesson is required to be a minimum of 750 words that clearly demonstrate your understanding of the activity. Essays should have a clear introduction, thesis statement and conclusion, written in APA format (APAstyle.org). A minimum of three sources, at least two from the lesson, must be cited in-text and in the Reference list.Activity DetailsStep 1: Introduction and Preliminary Research Research lesson readings as well as external academic resources from the Cline Library http://library.nau.edu/ and/or the Internet, books, journals, etc. about strategic CRM. Locate and read a minimum of two articles that focus on strategic CRM. These articles should have been published within the last three years, as technology has improved significantly over that period. Step 2: Write an essay for this lesson is required to be a minimum of 750 words that clearly demonstrate your understanding of the activity. Based on the topic readings and the research you have conducted: · Write an introductory paragraph that defines “strategic CRM”· Highlight and describe the CRM strategy articles you have researched · Explain why CRM strategies are iterative processes · Explain why Customer Relationship Management strategy must be aligned to the organization’s mission, purpose and business strategies. · Provide an argument why strategic CRM is important to small business owners and entrepreneurs.· The conclusion paragraph should summarize what you have learned about “strategic CRM”.






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