Define the role and interconnected relationship of marketing, entrepreneurship, and social media.

Define the role and interconnected relationship of marketing, entrepreneurship, and social media. Introduction: Fundamentally e-commerce refers to the purchase and sale of goods and/or services via electronic channels such as the Internet. Yet e-commerce was first introduced in 1960 and used by business long before extending to the Internet in the 1990’s. Online shopping backed by e-commerce is growing at an exponential rate plus organizations are evolving to maximize and monetize social media opportunities. Deliverables · The essay for this lesson is required to be a minimum of 750 words (excluding title and reference pages) that clearly demonstrate your understanding of the activity. Essays should have a clear introduction, thesis statement and conclusion, written in APA format (APAstyle.org). A minimum of three sources, at least two from the lesson, must be cited in-text and in the Reference list. Activity Details Perform the following steps: Step 1: Preliminary Research and Introduction Research Lesson Readings as well as external resources from the Cline Library https://nau.edu/library/ and/or the Internet, books, journals, etc. about e-commerce. Step 2: Address the following While reading and researching keep in mind the following, which you will need to address in your essay: · Begin with an introductory paragraph that describes what e-commerce is and the importance of e-commerce today. · Follow up describing how e-commerce differs from e-business and how e-commerce intersects with e-business. · Describe the visions and forces during the early days of e-commerce in terms of what the various interest groups hoped for: o Computer science and information technology people o Economists o Entrepreneurs o Venture capitalists o Marketers · Explain whether what each group envisioned came to fruition and why or why not. · Answer what are some of the unique features of e-commerce technology. · List and describe a minimum of five unique features. · Describe the three different stages in the evolution of e-commerce. ·

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